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Patterns of Entrepreneurship Management, by Jack M. Kaplan, Anthony C. Warren
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This fourth edition prepares entrepreneurs for the rewards and pitfalls of this career choice. It explores a new theme throughout the chapters on how to effectively manage a start-up company. Focus on Real Entrepreneurs sections highlight how entrepreneurs position their companies to meet the various marketing, financial, and technological challenges. Management Track sections present key management issues while following the development of a real company. Entrepreneurs will also find real situations and examples on which they can practice the broad range of skills required to start and build a company in today’s complex world.
- Sales Rank: #54307 in Books
- Published on: 2012-09-17
- Original language: English
- Number of items: 1
- Dimensions: 9.98" h x .62" w x 8.50" l, 1.40 pounds
- Binding: Paperback
- 400 pages
Most helpful customer reviews
2 of 2 people found the following review helpful.
A Great Book
By Wilson Rouse
I am a Senior in College and needed this book to complete my studies. It is very easy to understand
1 of 1 people found the following review helpful.
Not bad
By G.S. Fordham
As this was a required textbook for a class, I was not expecting it to be much. However, it was surprisingly not a bad read. It explained the ideas presented concisely, and it also contained a lot of information important to my own goals. In addition, it did so with a reasonably easy-to-stomach writing style, not your typical book that sounds like it's just droning on and on ad infinitum. I would recommend this book, should any Business (specifically Entrepreneurship) educators be reading through, looking for the best textbook to use.
1 of 1 people found the following review helpful.
decent book
By Teddy
I wasn't a big fan of the book format but overall it was decent. I would recommend the book for a casual read but I actually had to read it for a class......major deficit wasn't with the book itself just the way the instructor tried to pull info from the book. Very detailed
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